Struggling to cut through the noise and grab your donors’ attention? Matching gift programs are among the top strategies to increase your organization’s revenue. But with so many communication platforms vying for your donors’ attention, it may feel like your gift matching program is getting overlooked. To ensure your program stands out, focus on simplicity and awareness.
For maximum donor participation, make sure your gift matching program is quick and easy to use. Double the Donation offers a searchable database of 24,000 companies so donors can easily check if their employer offers matching gifts. Embedding search tools on your donation page and website can make it simple for donors to complete the match.
Now you’re ready to share your user-friendly gift matching program with your donors! You may be surprised to hear that many donors do not fully understand how gift matching works, let alone if they are eligible to participate. To make sure your program reaches more people, it’s important to choose a wide variety of communication channels.
Multiply your fundraising efforts by strategically promoting your program in all the right places:
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- Donation forms. The best place to mention gift matching is on your donation form when donors are ready to give! Embed a company search tool on your donation page so they can request more information about gift matching right then and there.
- Email. Include information about your program in email communication such as follow-ups, newsletters, and thank yous. Remind donors of how much more of a difference their gift can make when doubled.
- Website. Build a gift-matching page on your website with everything potential donors need to know about your program. Make sure the page is easy to find by linking it to your homepage or navigation bar.
- Social media. Share your gift matching program on social media, where people tend to spend the most time. Remind donors of deadlines and provide links to more information.
- Text messages. Invite people to double their donation or check if their company matches gifts through a simple text message.
- Mailers. Direct mail still has its time and place. Fill up a mailer with information about what matching gifts are and how they can make a huge difference in your mission. Include a QR code or URL where folks can learn more.
- Events: Take your promotion offline by promoting your gift matching program at events. Mention it in stage talks and include it in event materials like handouts and signage.
Boosting your online giving requires more than just talking about matching gifts – you need effective calls to action to encourage participation. Download our free guide Matching Gifts: Double Revenue with Persuasive Asks for customizable templates to help you craft your own matching gift CTAs that are tailored for platforms like emails, text messages, websites, and more!
Finally, inspire people to give by celebrating past donors who have doubled their impact through gift matching. Share stories of how their generosity made a tangible difference for your mission, and invite potential donors to do the same!
By simplifying the gift matching process, educating donors, and strategically promoting your program, you’ll multiply your fundraising efforts and make a lasting impact on your cause.
