Church giving is facing many challenges right now. But it’s also facing plenty of opportunities! In addition to just passing the offering plate, churches are launching wide-scale capital campaigns, running Giving Tuesday crowdfunding campaigns, and finding new tech-based ways for their congregants to give. If you haven’t tried any of these new techniques, it’s time to consider revamping your church giving strategy.
But where to start? Many churches don’t have the bandwidth to spend too much time fundraising. Here are some simple steps you can take to update your church giving strategy without overwhelming your small team:
- Get buy-in from your church leaders. They’re the ones who will guide you on fundraising goals and needs. Are there any new initiatives you’re hoping to launch? That can be the perfect impetus for updating your church giving strategy.
- Figure out how to help your donors easily give not just once – but again and again. Download How to Get Repeat Donations for Your Church to learn about a powerful tool to helps your donors give again with just one click.
- Try something new. Choose one type of new fundraising – like crowdfunding or peer-to-peer – that you have yet to try. Build your campaign on Donorbox, referring to our many helpful resources in our Library and on our Nonprofit Blog.
- Get the word out! You have to give your campaign a real shot and spread the news far and wide. Get creative and ask your church leadership for help sharing your campaign.
- Assess and evaluate the success of your campaign. Did that type of giving work for your congregation? Why or why not? This will help you determine how to move forward.
Build out your strategy from there. Finding the right strategy for you and your congregation will take some trial and error, but eventually you’ll have a fundraising strategy built to support your church in the long run.
