Your Guide to a Better Event Ticket Pricing Strategy

When it comes to event planning, determining the correct ticket price that will both sell tickets and raise funds can be a daunting task. You know you have a great event to offer, but making sure your ticket prices reflect that is another story. 

Luckily, there is an event ticket pricing strategy you can use to get more people in the door for your event, without losing money. 

To start, ask yourself the following questions:

1. How much do you need to raise? Come up with a fundraising goal for your event – the profits from your ticket sales will contribute to this goal. If you’ve hosted the same event in the past, start by looking at historical data, such as ticket prices, number of tickets sold, and total funds raised.
2. What is the total cost of your event? Compile all of the costs associated with your event, from the venue to the food to the entertainment, to determine a minimum fee you must charge to break even.
3. What do your competitors’ tickets cost? Look into what other nonprofits in your area are charging for their events, as well as what is included with each ticket.
4. How many events do you hold per year? If you hold more than one event per year, consider targeting different audiences with varying types of events and price levels.
5. How many tickets can you sell? Remember to deduct any complimentary tickets you must hold for VIPs or sponsors from your ticket total.

Ready to dive in deeper? Download our free event ticket pricing guide above to find more details about what you should consider when asking yourself these questions. This resource will also guide you through using psychology to price your tickets, such as creating urgency, offering ticket giveaways, and more. And it includes tips on how to price and sell group tickets to entice even more people to attend your event.

You can also read this blog for additional details about creating a top-tier event ticket pricing strategy that works for your nonprofit organization, and this article provides you with the ultimate guide to creating and selling tickets for your next event or fundraiser.

Here are a few pro tips to keep in mind as you get started:

1. Raise more funds up front by asking for additional donations in your event ticketing form.
2. Offer online ticket sales to reach a broader audience with quick ticket transactions.
3. Set ticket sale deadlines and quantity limits up front to create a sense of urgency.
4. Be transparent about fair market values and tax-deductible amounts for each ticket tier.

Get your own ticket pricing guide today above and get ready to sell more tickets than ever before!