Donor habits are changing fast, and your nonprofit’s online visibility now depends on more than just a good website. According to NPTech’s 2024 report, 73% of donors are using AI tools like ChatGPT, Gemini, Perplexity, and Grok to research and discover nonprofits. If your organization isn’t showing up in those tools, you may be missing out on valuable support.
This AI Visibility Checklist is a companion to The Nonprofit Podcast, Episode 165, Why AI Visibility Matters for Nonprofits, featuring Raj Hegde, SVP of Growth & Marketing at Donorbox. We’ve taken the key points discussed in the episode and turned them into a clear, easy-to-track action plan for you to follow.
Use this simple yet practical checklist to stay consistent and intentional as you boost your nonprofit’s discoverability across AI platforms.
Whether you’re just starting out or looking to strengthen your approach, this checklist helps ensure the work you’re doing is visible, credible, and up to date.
What you’ll find inside:
A 14-point checklist covering essential steps, including:
- Auditing your AI footprint
- Keeping directory listings current
- Creating visibility through local networks and partnerships
- Using your content and visuals to strengthen trust
- Making small but strategic updates to your website
- Tracking changes to measure improvement over time
✅ A built-in tracking system
Mark off what you’ve done, note the date of completion, and return in 30 days to see what’s changed. This helps you move with intention and measure your results over time, without the overwhelm.
✅ Real-world prompts
This isn’t abstract advice. Each action point includes tangible examples or suggestions so you know exactly what to do, where to do it, and why it matters.
✅ A bonus outreach template
We’ve included a ready-to-use email you can adapt when reaching out to blogs, local media, or community sites to boost your AI discoverability.
Who it’s for:
If you’re a nonprofit leader, marketer, or fundraiser wanting to stay relevant as AI becomes a bigger part of how donors search and engage online, this checklist is for you. The best part? You don’t need a technical background – just the willingness to take a few focused steps that can make a meaningful difference over time.
Whether you’re trying to reach new supporters, increase donations, or improve how your nonprofit shows up in AI tools, this checklist gives you a reliable place to start – and a way to keep going.
