Establishing key performance indicators (KPIs) can help your organization
determine efficiency and success as you monitor your fundraising campaigns, marketing appeals, beneficiary programs, and more.
But which KPIs are best for your nonprofit?
There’s no need to guess – our free resource, 20 Important Key Performance Indicators for Your Nonprofit, includes our list of suggested KPIs that can help improve your organization through critical data insights.
If used correctly, KPIs can make a big difference for your nonprofit. When you make data-driven decisions, you are more likely to see improved results, as well as have an easier time tracking the success of various departments, programs, and more across your organization.
KPIs can be high-level data points, which are focused on the organization as a whole, or low-level data points, which can be as granular as the performance of a single team or employee. The KPIs presented in the downloadable resource above are targeted to five key areas of your nonprofit organization: Fundraising, Marketing & Communications, Programs/Services, Human Resources, and Financials.
We suggest starting out by picking out one to two KPIs from each category as your goals for a set period of time (perhaps a quarter of your fiscal year or a single fundraising campaign). After you master these KPIs, you can add more to your repertoire.
Follow these steps to put your KPIs to use:
Ready to try your hand at setting KPIs and using them to make data-informed decisions for your organization? Download the free resource above and read this blog to find more KPI tips and best practices.
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